June 2010

And Spike Jonze makes me think of Michel Gondry and this brilliant commercial he made for Levi´s.

Speaking about IKEA, this is an older and brilliant commercial with Spike Jonze signature.

This was a campaign from the Swedish advertising agency Forsman & Bodenfors for IKEA in my hometown Malmö. The campaign won a Gold Cyber Lion at Cannes International Advertising Festival.

This was a pitch proposal I made at DDB Worldwide, for a web promotion/competition for the juice company Gutta. The concept was based on the idea “What Kind Of Fruit Are You?”. The core of the visual outcome was based on funny portrait comparison with the fruits, the Gutta colours and of course the fruit as the centre of attention. We had other ideas, in which I was involved as well. It was a fun pitch and everyone in the team did a great job.


DDB Worldwide agencies won 52 Lions, including two Grand Prix, and DDB was ranked as the #2 most-awarded agency network at the 2010 International Advertising Cannes Festival. Good stuff!

More summer songs. This is a classic from 1969 and at that time the supergroup Blind Faith, consisting of Eric Clapton and Ginger Baker, former Cream members, and Steve Winwood coming from the band The Spencer Davis Group and his then still existing band Traffic.


Jeremy Forson is a San Francisco based artist and illustrator with a very broad style and palette. Nice stuff.


Turin Brakes is one of my favourite bands, and they have just released a new album called “Outbursts”. This was the first single from the album, and the video contains of clay animations showing an all-singing evolutionary chain to ‘man’ which ultimately leads to extinction.

Here´s an interview from Collider with Tom Hardy, the man who will portray the iconic Max “Mad Max” Rockatansky character made famous by Mel Gibson, in the “reboot” of the franchaise. Even if George Miller will direct the fourth installment as well, I am very sceptical about this project. The Mad Max trilogy made a big impact on me in the 80´s and we don´t need another reboot. The movie industry seems to be dried out… Mr. Miller, it´s up to you to convince me then…


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