June 2010

And Spike Jonze makes me think of Michel Gondry and this brilliant commercial he made for Levi´s.

Speaking about IKEA, this is an older and brilliant commercial with Spike Jonze signature.

This was a campaign from the Swedish advertising agency Forsman & Bodenfors for IKEA in my hometown Malmö. The campaign won a Gold Cyber Lion at Cannes International Advertising Festival.

This was a pitch proposal I made at DDB Worldwide, for a web promotion/competition for the juice company Gutta. The concept was based on the idea “What Kind Of Fruit Are You?”. The core of the visual outcome was based on funny portrait comparison with the fruits, the Gutta colours and of course the fruit as the centre of attention. We had other ideas, in which I was involved as well. It was a fun pitch and everyone in the team did a great job.


DDB Worldwide agencies won 52 Lions, including two Grand Prix, and DDB was ranked as the #2 most-awarded agency network at the 2010 International Advertising Cannes Festival. Good stuff!

More summer songs. This is a classic from 1969 and at that time the supergroup Blind Faith, consisting of Eric Clapton and Ginger Baker, former Cream members, and Steve Winwood coming from the band The Spencer Davis Group and his then still existing band Traffic.


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