To celebrate the centennial of one of the most prestigious rodeos in the West, the Pendleton Round-Up, Western Crossings, the Let’er Buck Cologne has been introduced as its official fragrance. Launched on September 15th during the Centennial Round-Up event, the identity, packaging and all campaign materials were created by Portland’s Brewhouse Studio. The packaging commemorates the one hundred year anniversary of the legendary rodeo; in keeping with the nostalgia of the Round-Up’s history, the product name is synonymous with the historical event; and the logo features the iconic bucking horse (a registered trademark of the Round-Up). The bottle stands in a durable metal base, secured with a metal cap. (via Communication Arts)