June 2011

“Design has become the cover for unnecessary consumption.”

“People with tiny glasses and costly shoes can always find a couple of hours to explain how you did it all wrong.”


Monty Python members John Cleese, Terry Gilliam, Michael Palin and Terry Jones have leant their voices to a new 3D film based on the life of Graham Chapman. The film, A Liar’s Autobiography, will be directed and produced by Bill Jones, Ben Timlett and Jeff Simpson and will include passages recorded by Chapman before he died. As reported by BBC News, co-director Jeff Simpson said producers had worked closely with the Chapman estate and the Pythons to ‘get this exactly right’”.

He added that the late actor would be glad “his work is being re-imagined in glorious 3D – he always loved wearing silly glasses”. Speaking of his old friend Terry Jones joked, “I had no idea until recently that Graham Chapman is in fact dead. I thought he was just being lazy. However, I am now delighted to find myself working with him again on this exciting project.”

Eric Idle is the only Python member to not yet sign on for the film. He was once quoted as saying, “We would only do a reunion if Chapman came back from the dead. So we’re negotiating with his agent.” Graham Chapman died on 4 October 1989 after a battle with cancer. (via NME)

I like this execution and creative outcome from BBH NY. A thought outside the box. Something without a massive layer of photoshop work. Simple, fresh and intriguing.

BBH New York created this drastic departure from the way that hotels and resorts are traditionally marketed. The campaign uses artistic imagery to depict how the Westin brand experience is designed to help guests leave feeling better than when they arrived. Gone are the room and property shots; in their place are amenities and features of the Westin experience, titled the “Elements of Well Being,” they are brought to life through a series of images created in a studio setting.

Shot by French photographer Grégoire Alexandre, known for his dramatic fashion and high-end editorial work, each ad features a unique and intricate set, with none of the imagery devised using computer graphics. The campaign executions were created as part of a numbered series to illustrate how every element of the Westin guest experience was crafted for one purpose. Each ad begins with an insight for one of the elements of well-being and visually captures the essence of each Westin offering designed to meet that need. The $30 million campaign consists of six unique executions that are currently running in print, online, and in a variety of out-of-home placements. This marks the Westin’s first new ad campaign in more than five years.

copy (from top):

ELEMENT OF WELL-BEING N°8 Regular exposure to sunlight is the best natural source of Vitamin D. That’s why our resorts lie in some of the most beautiful places in the world. FOR A BETTER YOU.

ELEMENT OF WELL-BEING N°37 When your mind is at ease, your game is at its best. Our hotels and resorts are designed with exactly that in mind. FOR A BETTER YOU. 

ELEMENT OF WELL-BEING N°15 Relaxation makes you more positive and productive. That’s why every element of the Westin Weekend is crafted to leave you feeling better than when you arrived. FOR A BETTER YOU. 

ELEMENT OF WELL-BEING N°12 A good night’s sleep is proven to reduce stress, improve focus and bolster memory. Our Heavenly Bed has been engineered with exactly that in mind. FOR A BETTER YOU.  (via Communcation Arts)



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