Johnny Kelly has created this nice animation for Chipotle Mexican Grill, which features a specially commissioned cover of Coldplay´s song “The Scientist” by Willie Nelson. The film tells the story of a farmer who slowly turns his farm into an industralised animal factory, before deciding to opt for a more sustainable future. Nelson’s version of “The Scientist” was commissoned especially for the film, and is available to download, with all proceeds from the sales going to the Chipotle Cultivate Foundation, which is “committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues”. (via Creative Review)