January 2012

Ferris Bueller is back.. Sort of…




1969 Saul Bass got the mission to create a new corporate identity for the phonecompany Bell Systems, runned by AT&T. The result was at the time the biggest redesign of a corporate identity structure in the history of the USA. It involved 135 000 cars, 22 000 buildings and 170 million phonebooks.

This is the pitch Saul Bass and his studio created to present the idea for AT&T.


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