Love this.

São Paulo-based advertising agency ageisobar has created business cards that come in the form of shoelaces for sportswear company Adidas. Each salesperson has his or her name, telephone number and address of the store imprinted on the brand’s shoelace. According to the agency, customers can take the ‘card’ home and “not lose them among all the other cards they receive”. (via DesignTaxi)