Designed to overcome the overly loss of space between the cylinders of beer, Heineken Cube optimizes storage all along the chain: from manufacturer to consumer. It generates a significant fuel economy during transport. Its minimalist form gives it a strong visual identity and integrates symbolic object as in consumer memory. A new way of drinking, economic and ecological. Designed by Petit Romaine. (via The Dieline)

Nifty, esthetic and cool.