This is a conceptual packaging project for Helly Hansen Workwear I had the creative lead on during my time at the global branding company Avery Dennison. The brief was to re-design and re-brand the packaging design for Helly Hansen Workwear accessories as well. The keywords were: Scandinavian minimalism, brand colours, consistency, masculinity, clarity and simplicity. The accessories packaging design has a new and highly improved Helly Hansen Workwear approach. The overall new design creates a stronger in-store communication and the Workwear identity becomes more clear and understandable through the re-brand.

Art Direction/Graphic Design/Creative Lead: Ola Gillfelt
Packaging Design/Structural Engineering: Linus Löfkvist
Strategic Account Manager: Johan Månsson