American restaurant chain Pizza Hut has introduced a new minimalist logo, together with a new tagline, “The Flavor of Now”, calling it the “biggest change” they have ever made. For their new identity, Pizza Hut adopted a simple, swirl-like logo in red while retaining its iconic ‘hut’ illustration.

Pizza Hut’s new logo was unveiled amidst announcements of its revamped menu, which includes 10 new crust options, five new “premium” toppings, and six new sauces. According to Consumerist, the new menu will be served in the chain’s 6,300 locations in the US from 19 November 2014. (via Design Taxi)

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