Art Direction


As the two-time winner of the Food Network’s Challenge: Outrageous Pumpkins, Ray Villafane is best known for his expert artistry in food carving. However, he’s now recognized for more after accepting to take on a sand sculpting project in Jesolo, Italy. Despite not having any experience in creating sand sculptures, Villafane challenged himself and took part in the annual holiday project. He did such an exceptional job in November 2008, that he was invited the next summer to masterfully sculpt a giant “Dante’s Inferno” on the beach. My hat is off for Ray… (via Design You Trust)

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This is a conceptual packaging project for Helly Hansen Workwear I had the creative lead on during my time at the global branding company Avery Dennison. The brief was to re-design and re-brand the packaging design for Helly Hansen Workwear accessories as well. The keywords were: Scandinavian minimalism, brand colours, consistency, masculinity, clarity and simplicity. The accessories packaging design has a new and highly improved Helly Hansen Workwear approach. The overall new design creates a stronger in-store communication and the Workwear identity becomes more clear and understandable through the re-brand.

Art Direction/Graphic Design/Creative Lead: Ola Gillfelt
Packaging Design/Structural Engineering: Linus Löfkvist
Strategic Account Manager: Johan Månsson

http://www.hhworkwear.com

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This is a conceptual packaging project for Helly Hansen Workwear I had the creative lead on during my time at the global branding company Avery Dennison. The brief was to re-design and re-brand the packaging design for Helly Hansen Workwear base layer boxes. The keywords were: Scandinavian minimalism, brand colours, consistency, masculinity, clarity and simplicity. The concept was based on the new base layer box design sprung from the original Stockholm Design Lab box design for the Sport segment, but with a new and highly improved Helly Hansen Workwear approach. The overall new design creates a stronger in-store communication and the Workwear identity becomes more clear and understandable through the re-brand. And in line with the HH sport segment the re-design created a synergy in the brand perception of Helly Hansen Workwear.

Art Direction/Graphic Design/Creative Lead: Ola Gillfelt
Packaging Design/Structural Engineering: Linus Löfkvist
Strategic Account Manager: Johan Månsson

http://www.hhworkwear.com

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Freelancing Graphic Designer and Art Director Niclas Elving has done all sorts of creative projects for clients such as Axfood, Vårdapoteket, Falkenberg etc. Check out the site/blog, give him a call or just send a quick email to say hello, he’d love the hear from you.

http://www.elving.se/

http://beerandpeanuts.blogspot.se/

elving

http://www.cathlaporte.com/

Cath

Pentagram’s partner Michael Bierut has redesigned music industry magazine Billboard, creating a new identity and editorial format for the magazine. The magazine’s 1966 logo has been replaced with a brand new one, that has been set entirely in lower-case with tighter spacing in-between each letter.

The colored circles in the logo have also been dropped—making the print version look more “grown-up” and “serious”—however, the color version of the logo will still be used on the Billboard website and in its marketing materials, according to Pentagram. The editorial layout of the magazine has also been reorganized and restructured—“Headers are paired with graphic bars inspired by the charts. Page layouts are opened up, with graphs, pull quotes and other data appearing in the margins,” said the design studio. Another major part of the redesign was to remake the magazine’s charts to be more “easily understood”.

The new layout for the magazine will hit newsstands on 26 January 2013.

Billboard

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