Two iconic Scandinavian brands, IKEA and LEGO, have teamed up for joint ventures which was announced last year. The first result from the partnership is BYGGLET, a LEGO-based storage option that combines organization and playtime in one. BYGGLEK is set to hit IKEA stores in 2020.

This is of course a very interesting brand collaboration and as said before this is for sure the future in terms of dynamic brand developments and platforms. (via Apartment Therapy)

https://www.apartmenttherapy.com/ikea-lego-new-collection-storage-36613330