Corporate Identity

Barnbrook’s identity for a new art biennale in Kiev is based around a bespoke and fluid open source typeface called MA VujaDe. Arsenale 2012, The First Kiev Biennale of Contemporary Art was launched recently and runs until 31 July at the Mystetskyi Arsenal, Kiev’s new National Culttural Art and Museum complex which incorporates an old arsenal building of national cultural importance, hence the name which translates as Art Arsenal.

The festival has a theme – The Best of Times, The Worst of Times, Rebirth and Apocalypse in Contemporary Art – and it comprises the work of around 100 artists which is organised around four hub ideas which are titled thus: The Restless Spirit, In the Name of Order, Flesh, and The Unquiet Dream. It is around these ideas that the identity is based.

“Rather than a fixed logo, the design employs a bespoke open source typeface that reflects the international scope and diverse array of art represented at the Arsenale,” says the studio of the project. “MA VujaDe draws in alternative letterforms, analphabetic characters, icons and symbols from DejaVu (custom versions of which are being developed for the Arsenale and also for the Mystetskyi Arsenal venue’s visual identity systems) to create a typeface that cycles through a selected glyph palette for each character in both Latin and Cyrillic causing the tone of the text to change as it’s typed,” Barnbrook continues.

“This will become an open source project whereby the public can download and edit the code and add to the glyph palette, creating a creative dialogue between the festival and its visitors.”

As well as the identity for Arsenale 2012, Barnbrook has developed “a visual language system” for the festival’s first discussion platform, entitled Art After the End of the World. “The design draws inspiration from the notion of a dialogue,” says Barnbrook, “multiple points of view overlapping and engaging with one another. The aesthetic acknowledges recent protests and uprisings that saw people utilise technology to unite and overthrow dominant systems of power.”  (via Creative Review)

This is playful, intriguing and eyecatching. Love experimental typography.

The italian studio Leftloft, has been working with Inter for a couple of years and they have been involved in the slight retroish brand identity of the club. (via Creative Review)

Stylish. Striking. Minimalistic. Like.

B honey cachaça is a new Brazilian spirit that blends sugarcane rum with honey and a touch of lime, creating a premium beverage from a common drink. “B” is a new liquor brand co-founded by Formula 1 driver Nelson Piquet Jr. and friends.  “B” is made with sugar cane from the region of Brazil and refined to create a perfect blend of sweet and citrus, adding honey, lemon and generous doses of sophistication, from the recipe to the packaging. Thus, transforming a simple drink into a remarkable ‘sting shot’. Note the sophisticated bee design from body to capsule, pulling together the honey-colored beverage. Elegantly dressed in yellow and black stripes, the hexagon-shaped box doubles as a reusable isothermal cooler, keeping the remarkable bottle of B Honey Cachaca at the perfect drinking temperature for up to three hours.

The box has a sleek matte finish and embossed with the B logo. The Special Edition B-Hive Chillbox was designed to stand out on its own, chilling the cachaca at VIP tables or as an eye-catching gift for the high-end party crasher. The striking simplicity of the packaging has attracted consumers throughout Brazil. This success has lead the brand’s owners, including Formula One race-car drive Nelson Piquet Jr., to a United States launch in Q4 of 2012 with a clear path to additional countries.

Designed by Raimundo Favacho, and Patricia Ebner, of Pereira & O’Dell, San Francisco. (via The Dieline)

Recently DC Comics revealed a brand new corporate identity created by the great design studio Landor. The design, with a nod to the superhero’s twin identity and the ‘peeling back’ of the mask is of course a solid idea, but I feel it doesn’t really look that aesthetic as Milton Glasers classic “DC Bullet. I like the flexibility in it, but it does lack appeal graphically. But, maybe it will grow on me.



1969 Saul Bass got the mission to create a new corporate identity for the phonecompany Bell Systems, runned by AT&T. The result was at the time the biggest redesign of a corporate identity structure in the history of the USA. It involved 135 000 cars, 22 000 buildings and 170 million phonebooks.

This is the pitch Saul Bass and his studio created to present the idea for AT&T.


Walter Isaacson’s biography of Steve Jobs is full of examples of the latter’s ‘challenging’ behaviour. But when Jobs asked Paul Rand to create the identity for his Next business, he finally met his match… (via Creative Review)

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