Corporate Identity

Stylish. Striking. Minimalistic. Like.

B honey cachaça is a new Brazilian spirit that blends sugarcane rum with honey and a touch of lime, creating a premium beverage from a common drink. “B” is a new liquor brand co-founded by Formula 1 driver Nelson Piquet Jr. and friends.  “B” is made with sugar cane from the region of Brazil and refined to create a perfect blend of sweet and citrus, adding honey, lemon and generous doses of sophistication, from the recipe to the packaging. Thus, transforming a simple drink into a remarkable ‘sting shot’. Note the sophisticated bee design from body to capsule, pulling together the honey-colored beverage. Elegantly dressed in yellow and black stripes, the hexagon-shaped box doubles as a reusable isothermal cooler, keeping the remarkable bottle of B Honey Cachaca at the perfect drinking temperature for up to three hours.

The box has a sleek matte finish and embossed with the B logo. The Special Edition B-Hive Chillbox was designed to stand out on its own, chilling the cachaca at VIP tables or as an eye-catching gift for the high-end party crasher. The striking simplicity of the packaging has attracted consumers throughout Brazil. This success has lead the brand’s owners, including Formula One race-car drive Nelson Piquet Jr., to a United States launch in Q4 of 2012 with a clear path to additional countries.

Designed by Raimundo Favacho, and Patricia Ebner, of Pereira & O’Dell, San Francisco. (via The Dieline)

Recently DC Comics revealed a brand new corporate identity created by the great design studio Landor. The design, with a nod to the superhero’s twin identity and the ‘peeling back’ of the mask is of course a solid idea, but I feel it doesn’t really look that aesthetic as Milton Glasers classic “DC Bullet. I like the flexibility in it, but it does lack appeal graphically. But, maybe it will grow on me.



1969 Saul Bass got the mission to create a new corporate identity for the phonecompany Bell Systems, runned by AT&T. The result was at the time the biggest redesign of a corporate identity structure in the history of the USA. It involved 135 000 cars, 22 000 buildings and 170 million phonebooks.

This is the pitch Saul Bass and his studio created to present the idea for AT&T.


Walter Isaacson’s biography of Steve Jobs is full of examples of the latter’s ‘challenging’ behaviour. But when Jobs asked Paul Rand to create the identity for his Next business, he finally met his match… (via Creative Review)

London’s hat-trick design created the identity and iPhone and iPad apps for Great British Chefs—which brings together and champions some of the best chefs in Britain. Top British food writer and critic, Matthew Fort provided content and advice on which twelve chefs (Marcus Wareing, Nuno Mendes and Tom Aikens are included) would most easily connect food lovers with the world of professional, Michelin-starred cooking. Each chef has designed three menus comprised of five courses (canapés, starters, mains, desserts and petit fours) that users can follow completely, or combine with others to create their own bespoke menu. The result is 180 beautifully-photographed recipes, with ingredient lists, cooking times, equipment, wine recommendations and clear steps. Giving the user the opportunity to search by ingredient, by chef or course, the app also includes a voice control function; a series of how-to films (for tricky prep stages); full information on all the chefs; and a cookbook list that links directly to Amazon. (via Communication Arts)

Do like Nottingham Trent University graduate Dave Raxworthy branding, promo and packaging design for The Hub, a bike rescue centre and shop based in York.


Angus Hyland’s (Pentagram) book “Symbol” written with Steven Bateman, has just been published and contains 1,300 examples of purely visual marks. I would like a copy for sure. Looks solid.

I have mentioned this packaging design from Subplot Design before, but it´s so nice I wanna mention it again.

Founded in 1997, Level Ground Trading’s mission is to trade fairly and directly with small-scale producers in developing countries, to market their products in North America and to offer its customers ethical choices. The company steadily grew a local, loyal following for their range of coffees. However, as the company grew, it began failing to connect in a meaningful way with a broader audience. Vancouver, British Columbia-based Subplot Design created a new identity and packaging platform that puts out the word about this unique company.

Consisting of two hands/dialogue bubbles forming an equal sign between them, the logomark boldly declares the superiority of this direct fair trade brand founded on equality, fairness and relationships. The identity platform completes the circle with engaging copy—“We shake the hands that pick the coffee,” “Coffee lover. Meet coffee grower” and “Good. From crop to cup”—that expresses the duality of direct fair trade and superior coffee and combines images of the producers with product shots and prominent logos. The packaging takes the concept one final important step by making the producers the heros: Celebrated with intimate, inviting photography, the farmers grace authentic Kraft bags, with labels that declare Level Ground’s expertise and deep knowledge of the origins and taste profiles of each of their coffees. (via Communication Arts)

Really like Venturethree´s rebranding of Little Chef. Clean, simple and strong colours. My cup of tea.

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