Design Studio




When Sagmeister Inc chose to announce that it had become Sagmeister & Walsh, it must have seemed like a fun and appropriate idea to update the studio’s original naked mailer with a new nude shot featuring both partners together. But will the decision have as positive an effect on the career of Jessica Walsh as it did on that of the studio’s founder?

Now Sagmeister has made a major change in his business (reported here), with Jessica Walsh joining as a partner and the studio being renamed Sagmeister & Walsh. Time, then, to re-do that card, perhaps. Sagmeister says he was “sheepish” about the idea of having both partners naked and initially suggested that Walsh could provide a contrast by being dressed ultra conservatively. Walsh, though, was having none of it: “Why should I be the conservative one?” she argued.

The result is an announcement in which both partners appear stark naked, save for, on Sagmeister’s part, the addition of a pair of black socks, as in the original. It’s a way of saying ‘we’re equal partners here’ (Walsh is even posed on top of a pile of books to equalise their heights), both the same. Except they are not. As a society, we view an image of a naked middle-aged man very differently to the way in which we react to a naked young woman. Logic dictates that we shouldn’t, but we do. A 50 year-old Sagmeister in his black socks is humorous and self-deprecatory as well as honest, open and daring. The original card suggested that here was a risk-taker who knew what it took to get himself, and by extension his clients, talked about. Will Walsh be judged as generously? (via Creative Review)

Stefan Sagmeister has used his nakedness on several occasions, but maybe a bit too many times. I personally don’t see the need for yet another naked image to present the “new” design studio Sagmeister & Walsh. I reckon they could have gone a completely different direction with this.

I revisited Riga (Latvia – The Baltic States) the past week, a city I lived in 2007-2009, and I had the pleasure to finally see the first KHL Sports Bar situated in SAS Radisson Blue Hotel Latvija. For sure the most welldesigned and wellplanned sportsbar I have ever visited. The design was created by the Swedish designstudio Stylt Trampoli. If you happen to pass by Riga, do not miss out on a visit to the KHL Sports Bar. It’s an experience.

“The world’s first sports bar – with brains. That was our solution when KHL, the Kontinental Hockey League, signed us to create a new restaurant chain. KHL was founded in 2008 and originates from the former Russian Super League. This international hockey league has quickly developed into Europe’s strongest and most attractive, aiming to compete with the NHL about the best players. To continue to build its brand, KHL decided to create a new kind of meeting place for people interested in sports. Stylt’s mission was to turn the KHL:s core values into a restaurant experience with a strong identity as well as an attractive setting.

In January 2012 the doors opened up to the first KHL Sports Bar, located in Riga, Latvia. And more will soon follow in Russia, the CIS countries and in Europe. In contrast to your ordinary sports bar that promotes hockey as a game of power, sweat and muscles, a quote by legendary Russian hockey coach Anatolij Tarasov became Stylt’s main source of inspiration: “The future of hockey will be marked by the players’ ability to predict events – like chess players who can see several moves ahead. The future of hockey is fast, athletic and – intellectual.”
The result is a restaurant concept based on the league’s heritage of artistry, tactics and fair play. The KHL Sports Bar offer food, drinks and sporting events from morning to night. The focus is on ice hockey, but all types of sports are shown on numerous TV screens. Also, different games and activities are available as well as an official KHL-shop. And above all, The KHL Sports Bar reflects hockey as a battle between brains and a competition in the art of thinking. A place for philosophers as well as for athletes.” (via Stylt Trampoli – All images from Stylt Trampoli)


Pentagram Design celebrated its 40th birthday during the month of may. To mark the occasion, London partner Naresh Ramchandani created a film telling the story of the firm’s first four decades.

Perhaps best known for its posters and promotional campaign for Danny Boyle’s 1996 film Trainspotting, and the cover of Blur’s Parklife album cover, design studio Stylorouge celebrated its 30th birthday last summer. To mark the occasion, the studio has been working on a host of self-initiated artworks which are about to go on show at London’s Aubin Gallery. (via Creative Review)

Dream In Colour: The Art of Stylorouge runs from January 11 – February 3 at The Aubin Gallery, 64-66 Redchurch Street, Longon E2 7DP.



Airside is to close its doors in March 2012 after 14 years in business. The studio, which made its name originally for website design and animation, says the decision is a ‘voluntary’ one reached jointly by the founders Alex Maclean, Nat Hunter and Fred Deakin.

Stefan Sagmeister’s new website offers a glimpse into his studio’s working life: the homepage features a live webcam while interaction is via vinyl graphic ‘buttons’ stuck on the floor. His previous site was as well very basic, but maybe a bit more challenging than this one.