Ideas


Europe is home to the Greek Parthenon in Athens, the Roman Colosseum in Rome, the Eiffel Tower in Paris and many, many more architectural masterpieces. You know what it’s lacking, though? An underwater restaurant. But a company called Snøhetta (previously here) is on a quest to change that. They have designed a three-level structure with a 36-foot-wide panoramic window that allows visitors to “journey” to the sea in southern Norway.

At first glance, “Under” looks like a concrete container, tossed into the shallows near the village Båly, but once inside it radiates life. The restaurant will have the space to fit up to 100 guests, and the building will even double as a marine research centre when no one is dining. “More than an aquarium, the structure will become a part of its marine environment, coming to rest directly on the sea bed five meters below the water’s surface,” Snøhetta writes. “Like a sunken periscope, the restaurant’s massive acrylic windows offer a view of the seabed as it changes throughout the seasons and varying weather conditions.”

Snøhetta hopes to begin construction next year, with the goal of opening in 2019. (via Bored Panda and Greta J.)

Love it.

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TBWA’s latest ads for the fast-food giant feature minimalist illustrations of packaging for top sellers like the Big Mac, french fries and Chicken McNuggets—with only a few crumbs of food seen in each ad, the rest having been devoured by an unseen diner.

There’s not much else in the ads either—just the Golden Arches and the product name (and not even that for the fries), against solidly colorful backdrops. The point, once again, is that McDonald’s food is so well known and understood that it speaks for itself, even in its absence. Also, as TBWA says, it’s “so good that in the end, there is only one crumb left.” (via Adweek)

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Brazilian ad agency PPM, together with Estudio Gelmi, came up with this mouthwatering campaign for Habib’s handmade ice cream. Three posters show ice cream of different flavours (chocolate, strawberry and vanilla) in the form of famous sculptures: Greek Goddess Artemis, Easter Island Moai and Rodin’s The Thinker. (via Fubiz)

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http://www.designboom.com/art/patrick-cabral-endangered-species-papercut-05-16-2017

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Micro Matter, an A’ Design award winning project by Rosa de Jong, is meant to transport you into new worlds, all wrapped in a tiny test tube. Inspired by how when viewing art that has space around it, another dimension is created that can feel a bit like meditation, which led Rosa to create Micro Matter.

http://design-milk.com/miniature-test-tube-sculptures-by-rosa-de-jong/

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London-based StolenForm began in 2012 by designer/maker Christian Marsden who found inspiration all around the urban environment from years of walking the city’s streets. Deciding to give things like bricks, manhole covers, and pipes new life, StolenForm turns them into sculptural pieces that also have a function. The industrial-inspired ceramics are slightly quirky, definitely eye-catching, and completely useful making them the perfect conversation piece for your home or as a gift. (via Design Milk)

http://design-milk.com/stolenforms-ceramics-take-inspiration-from-materials-found-on-the-streets/

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