ADC is proud to launch this initiative with the mission of making drastic and measurable changes as it pertains to the roles and participation of women within the creative industry. The ADC believes it is time for all industry organizations, associations, award shows, company boards and groups to take action and set the goal of reaching an equal level of participation for both women and men. By increasing the number of qualified women in senior positions in all facets of the creative communications industry, we believe our industries will both flourish and lay a foundation for generations of female talent.

A good initiative.