Logos


Rotten Tomatoes rolled out an updated logo in March, along with sleeker icons (used by the movie review site to distinguish good reviews, bad reviews and more).

The website has been around for 19 years, and while there have been some adjustments to the logo in the past, this is by far the most drastic change for the Rotten Tomatoes brand. The whole mission with the new identity, according to the brand, was to keep the same vibe it’s always had among fans, but create something that can live across digital, social, mobile and more.

“We are very lucky that we have more fans and more attention than ever before, and that’s a big responsibility for us. We know for a lot of fans we are the first place they go when they are trying to make a lot of entertainment decisions. We take that super-seriously and every piece of what we did in this redesign flows from that exact same point,” Rotten Tomatoes vp Jeff Voris, explained. (via Katie Richards/Adweek)

http://www.adweek.com/brand-marketing/rotten-tomatoes-rolls-out-a-fresh-logo-and-visual-identity-after-19-years/

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http://www.boredpanda.com/tv-logos-physical-objects/

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Bloc Logos is a publishing project devoted to graphic signs and logotypes designed in communist Poland (1950-1991). “We are a group of enthusiasts digging for old logotypes from the times of the Iron Curtain. Our aim is for people to get to know the works of graphic designers from the communist Poland. A large part of their work has never been published in such form and remains unknown to this day, with many of the companies and institutions using these graphic signs ceasing to exist nearly 30 years ago.” (via LogoDesignLove)

This is a great idea. We truly need to make sure that the great logos of the past and its graphic designers are preserved and remembered.

http://www.logodesignlove.com/bloc-logos

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http://www.itsnicethat.com/articles/michael-bierut-logos-indaba

American restaurant chain Pizza Hut has introduced a new minimalist logo, together with a new tagline, “The Flavor of Now”, calling it the “biggest change” they have ever made. For their new identity, Pizza Hut adopted a simple, swirl-like logo in red while retaining its iconic ‘hut’ illustration.

Pizza Hut’s new logo was unveiled amidst announcements of its revamped menu, which includes 10 new crust options, five new “premium” toppings, and six new sauces. According to Consumerist, the new menu will be served in the chain’s 6,300 locations in the US from 19 November 2014. (via Design Taxi)

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http://247wallst.com/special-report/2014/06/19/10-oldest-company-logos-in-the-world/

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The Ottawa design firm Northern Army has debuted a website dedicated to preserving Canada’s “best” logos. Co-founded by Ryan Anderson and Rene Antunes, the latter stated that it was a chance to preserve Canada’s history in a visual way.

Antunes’ favorite logos include those from the A&P grocery store, the 1976 Montreal Summer Olympics logo, and the 1974 Winnipeg Jets logo. The designer has also voiced out that doing the bare minimum is the nature of logo design—he also believes that a good logo is borne out of research, asking questions, and waiting for feedback. (via Design Taxi)

http://preserve.northernarmy.com

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