Logos


Rotten Tomatoes rolled out an updated logo in March, along with sleeker icons (used by the movie review site to distinguish good reviews, bad reviews and more).

The website has been around for 19 years, and while there have been some adjustments to the logo in the past, this is by far the most drastic change for the Rotten Tomatoes brand. The whole mission with the new identity, according to the brand, was to keep the same vibe it’s always had among fans, but create something that can live across digital, social, mobile and more.

“We are very lucky that we have more fans and more attention than ever before, and that’s a big responsibility for us. We know for a lot of fans we are the first place they go when they are trying to make a lot of entertainment decisions. We take that super-seriously and every piece of what we did in this redesign flows from that exact same point,” Rotten Tomatoes vp Jeff Voris, explained. (via Katie Richards/Adweek)

http://www.adweek.com/brand-marketing/rotten-tomatoes-rolls-out-a-fresh-logo-and-visual-identity-after-19-years/

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http://www.boredpanda.com/tv-logos-physical-objects/

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Bloc Logos is a publishing project devoted to graphic signs and logotypes designed in communist Poland (1950-1991). “We are a group of enthusiasts digging for old logotypes from the times of the Iron Curtain. Our aim is for people to get to know the works of graphic designers from the communist Poland. A large part of their work has never been published in such form and remains unknown to this day, with many of the companies and institutions using these graphic signs ceasing to exist nearly 30 years ago.” (via LogoDesignLove)

This is a great idea. We truly need to make sure that the great logos of the past and its graphic designers are preserved and remembered.

http://www.logodesignlove.com/bloc-logos

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http://www.itsnicethat.com/articles/michael-bierut-logos-indaba

American restaurant chain Pizza Hut has introduced a new minimalist logo, together with a new tagline, “The Flavor of Now”, calling it the “biggest change” they have ever made. For their new identity, Pizza Hut adopted a simple, swirl-like logo in red while retaining its iconic ‘hut’ illustration.

Pizza Hut’s new logo was unveiled amidst announcements of its revamped menu, which includes 10 new crust options, five new “premium” toppings, and six new sauces. According to Consumerist, the new menu will be served in the chain’s 6,300 locations in the US from 19 November 2014. (via Design Taxi)

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http://247wallst.com/special-report/2014/06/19/10-oldest-company-logos-in-the-world/

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The Ottawa design firm Northern Army has debuted a website dedicated to preserving Canada’s “best” logos. Co-founded by Ryan Anderson and Rene Antunes, the latter stated that it was a chance to preserve Canada’s history in a visual way.

Antunes’ favorite logos include those from the A&P grocery store, the 1976 Montreal Summer Olympics logo, and the 1974 Winnipeg Jets logo. The designer has also voiced out that doing the bare minimum is the nature of logo design—he also believes that a good logo is borne out of research, asking questions, and waiting for feedback. (via Design Taxi)

http://preserve.northernarmy.com

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Google-owned Motorola Mobility has unveiled a change in its logo. The redesigned trademark takes after some resemblance of its parent company’s Google Nexus logo. Motorola’s iconic “M” has been kept, however, instead of a red dot, it’s encircled by a colorful border—in colors similar to that of Google’s logo. On the bottom of the new logo, the italicized and bold “MOTOROLA” has been done away with, and replaced with a lower-case gray text of “motorola” and a line that reads “a Google company”. (via DesignTaxi)

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Founded by Spaniard Enric Bernat in 1958, Chupa Chups is currently owned by Italian multinational Perfetti Van Melle (the corporation owns other well-known brands such as Mentos, Smint, and Fruitella). The Chupa Chups brand name comes from the Spanish verb chupar, meaning “to suck.”

“I saw sweets didn’t suit their main consumers, children. They got their hands sticky and ran into trouble with their parents. So I stuck a sweet on a stick.” — ENRIC BERNAT

“In 1969, Dali was approached to design a new logo, and the result became as instantly recognisable as his melting clocks. Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. Always keenly aware of branding, Dali suggested that the logo be placed on top of the lolly instead of the side so that it could always be seen intact.”

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CEO Rupert Murdoch has debuted News Corp.’s entertainment division’s new logo, as the media conglomerate splits into two separate companies later this year. One company will keep the name News Corp and will consist of publishing and newspaper properties, while the other named “21st Century Fox” will comprise of entertainment and broadcast operations. The new company logo is much like a minimalistic version of production studio 20th Century Fox’s logo. 21st Century Fox will be the parent company for FX and 20th Century Fox.

In a memo to employees, Murdoch wrote:

“Today, I am proud to unveil our new logo, which serves as a powerful symbol of the inspiration and high bar set by our company. Like our name, the logo reflects the rich creative heritage of Twentieth Century Fox and signals the promise of the 21st century and our restless drive toward the future.”

“Ultimately, our new logo celebrates the powerful commitment of you and your colleagues to the excellence and innovation that will propel 21st Century Fox forward.” (via Design Taxi)

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