Paris-based graphic designer Ludovic Houplain and his partners at the H5 design studio have put together a monumental tome—aptly titled Logobook—that details thousands of the world’s most recognizable brand logos. Back in 2009, Houplain produced the Academy Award-winning short film Logorama, which imagines a world composed entirely out of logos.

His latest book is a follow-up to the highly acclaimed film and alphabetically documents more than 7,000 corporate logos—amazingly, this is just a fraction of the approximately 40,000 consumer graphics that the H5 team has gathered for the production of Logorama. Each logo in the book is accompanied by a caption that identifies its company, category, year and country of creation. Colorful and informative, this will make a great resource for artists, designers and anyone else who has an interest in graphic design and brand identity.

Logobook is set to launch on 1 April 2013—you can purchase it on Amazon. (via Design Taxi)


The German automobile company has rolled out a new version to its sound logo, which will be used in the brand’s new product films, and radio and TV advertising commercials. The old sound logo had a ‘double gong’ ending and was used the last 14 years, according to Joachim H Blickhäuser, the head of Corporate and Brand Identity at BMW Group. “As part of the evolution of our acoustic branding, we are replacing [it] with a new sound logo, which gives the brand a distinctive modern, aesthetic and dynamic recognition factor and can be used in many different ways worldwide,” Blickhäuser said in a statement.

Sound designer Thomas Kisser, who developed the new logo, also added: “It was a very intensive process and a wonderfully exciting challenge right from the start. The questions I asked myself at the outset were: What does the BMW brand sound like to me? Which sound themes represent the values I associate with BMW, such as Sheer Driving Pleasure, aesthetic appeal and power? And how can I create a sound logo that clearly differentiates the brand from other brands—especially other automotive brands?” The new sound logo will be first introduced in French and UK markets in March, and will soon rollout globally later this year. (via Design Taxi)



American cable television network VH1 has recently unveiled a new logo as part of its new multi-platform rebranding effort. A plus sign has been added to the logo, which reflects the changes in the digital world—meshing together the network’s music, pop culture and nostalgia content together.

“10 years ago, no one had ever heard of Justin Bieber, Mark Zuckerberg just entered Harvard, iPhones were five years away and hashtags didn’t exist,” said VH1 President Tom Calderone. “Our world has clearly changed, so we want to reflect those cultural and technological changes in each of the many ways that consumers now touch the VH1 brand.” According to the network, they call the plus sign a “tagmark”, and it represents the brand’s “high-energy sensibility where every is ‘more’—more fun, more bold, and more exciting.”



Artist Cathryn Lavery has created a poster that traces the evolution of Batman logos—starting from the 1940’s ‘Batman & Robin: The Boy Wonder’ to the latest bat logo from ‘The Dark Knight Rises’.


Interesting article. I reckon no creative like the idea of logos being punted out like Happy Meals. Then it is a matter of finding new ways of still be in charge of the creative flow in the world.



Recently DC Comics revealed a brand new corporate identity created by the great design studio Landor. The design, with a nod to the superhero’s twin identity and the ‘peeling back’ of the mask is of course a solid idea, but I feel it doesn’t really look that aesthetic as Milton Glasers classic “DC Bullet. I like the flexibility in it, but it does lack appeal graphically. But, maybe it will grow on me.





London’s hat-trick design created the identity and iPhone and iPad apps for Great British Chefs—which brings together and champions some of the best chefs in Britain. Top British food writer and critic, Matthew Fort provided content and advice on which twelve chefs (Marcus Wareing, Nuno Mendes and Tom Aikens are included) would most easily connect food lovers with the world of professional, Michelin-starred cooking. Each chef has designed three menus comprised of five courses (canapés, starters, mains, desserts and petit fours) that users can follow completely, or combine with others to create their own bespoke menu. The result is 180 beautifully-photographed recipes, with ingredient lists, cooking times, equipment, wine recommendations and clear steps. Giving the user the opportunity to search by ingredient, by chef or course, the app also includes a voice control function; a series of how-to films (for tricky prep stages); full information on all the chefs; and a cookbook list that links directly to Amazon. (via Communication Arts)

Arturo Vega – The man behind The Ramones T-Shirt….


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