Logos


Google-owned Motorola Mobility has unveiled a change in its logo. The redesigned trademark takes after some resemblance of its parent company’s Google Nexus logo. Motorola’s iconic “M” has been kept, however, instead of a red dot, it’s encircled by a colorful border—in colors similar to that of Google’s logo. On the bottom of the new logo, the italicized and bold “MOTOROLA” has been done away with, and replaced with a lower-case gray text of “motorola” and a line that reads “a Google company”. (via DesignTaxi)

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Founded by Spaniard Enric Bernat in 1958, Chupa Chups is currently owned by Italian multinational Perfetti Van Melle (the corporation owns other well-known brands such as Mentos, Smint, and Fruitella). The Chupa Chups brand name comes from the Spanish verb chupar, meaning “to suck.”

“I saw sweets didn’t suit their main consumers, children. They got their hands sticky and ran into trouble with their parents. So I stuck a sweet on a stick.” — ENRIC BERNAT

“In 1969, Dali was approached to design a new logo, and the result became as instantly recognisable as his melting clocks. Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. Always keenly aware of branding, Dali suggested that the logo be placed on top of the lolly instead of the side so that it could always be seen intact.”

chupa-chups-logo-dali chupa-chups-logo-evolution chupa-chups-logo chupa-chups-lollipops

CEO Rupert Murdoch has debuted News Corp.’s entertainment division’s new logo, as the media conglomerate splits into two separate companies later this year. One company will keep the name News Corp and will consist of publishing and newspaper properties, while the other named “21st Century Fox” will comprise of entertainment and broadcast operations. The new company logo is much like a minimalistic version of production studio 20th Century Fox’s logo. 21st Century Fox will be the parent company for FX and 20th Century Fox.

In a memo to employees, Murdoch wrote:

“Today, I am proud to unveil our new logo, which serves as a powerful symbol of the inspiration and high bar set by our company. Like our name, the logo reflects the rich creative heritage of Twentieth Century Fox and signals the promise of the 21st century and our restless drive toward the future.”

“Ultimately, our new logo celebrates the powerful commitment of you and your colleagues to the excellence and innovation that will propel 21st Century Fox forward.” (via Design Taxi)

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Paris-based graphic designer Ludovic Houplain and his partners at the H5 design studio have put together a monumental tome—aptly titled Logobook—that details thousands of the world’s most recognizable brand logos. Back in 2009, Houplain produced the Academy Award-winning short film Logorama, which imagines a world composed entirely out of logos.

His latest book is a follow-up to the highly acclaimed film and alphabetically documents more than 7,000 corporate logos—amazingly, this is just a fraction of the approximately 40,000 consumer graphics that the H5 team has gathered for the production of Logorama. Each logo in the book is accompanied by a caption that identifies its company, category, year and country of creation. Colorful and informative, this will make a great resource for artists, designers and anyone else who has an interest in graphic design and brand identity.

Logobook is set to launch on 1 April 2013—you can purchase it on Amazon. (via Design Taxi)

Logobook

The German automobile company has rolled out a new version to its sound logo, which will be used in the brand’s new product films, and radio and TV advertising commercials. The old sound logo had a ‘double gong’ ending and was used the last 14 years, according to Joachim H Blickhäuser, the head of Corporate and Brand Identity at BMW Group. “As part of the evolution of our acoustic branding, we are replacing [it] with a new sound logo, which gives the brand a distinctive modern, aesthetic and dynamic recognition factor and can be used in many different ways worldwide,” Blickhäuser said in a statement.

Sound designer Thomas Kisser, who developed the new logo, also added: “It was a very intensive process and a wonderfully exciting challenge right from the start. The questions I asked myself at the outset were: What does the BMW brand sound like to me? Which sound themes represent the values I associate with BMW, such as Sheer Driving Pleasure, aesthetic appeal and power? And how can I create a sound logo that clearly differentiates the brand from other brands—especially other automotive brands?” The new sound logo will be first introduced in French and UK markets in March, and will soon rollout globally later this year. (via Design Taxi)

http://designtaxi.com/news/356636/BMW-Introduces-New-Sound-Logo/

BMW

American cable television network VH1 has recently unveiled a new logo as part of its new multi-platform rebranding effort. A plus sign has been added to the logo, which reflects the changes in the digital world—meshing together the network’s music, pop culture and nostalgia content together.

“10 years ago, no one had ever heard of Justin Bieber, Mark Zuckerberg just entered Harvard, iPhones were five years away and hashtags didn’t exist,” said VH1 President Tom Calderone. “Our world has clearly changed, so we want to reflect those cultural and technological changes in each of the many ways that consumers now touch the VH1 brand.” According to the network, they call the plus sign a “tagmark”, and it represents the brand’s “high-energy sensibility where every is ‘more’—more fun, more bold, and more exciting.”

http://designtaxi.com/news/355094/VH1-Unveils-A-New-Logo/

VH1

Artist Cathryn Lavery has created a poster that traces the evolution of Batman logos—starting from the 1940’s ‘Batman & Robin: The Boy Wonder’ to the latest bat logo from ‘The Dark Knight Rises’.

Batman

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