Project Mapping


http://www.commarts.com/columns/projection-mapping.html

On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. (via The Cool Hunter)

 

Project mapping is getting a bit hotter I reckon, and it is certainly a feast for the eyes. Here´s a great piece from the french studio Superbien (Tom Chosson, Cedric de Azevedo and Alex Mestrot). It was created for the communications company Alcatel-Lucent’s appearance at the world mobile congress in April. This little film shows the colourful results of some multiple LED projectors mapping a series of animations upon a stack of white boxes. Makes me think of the graphics in “Escape From New York” back in 1981…

http://www.superbien.fr/index.php