Social Awareness


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For the Red Cross, Swedish agency åkestam.holst wondered how could people give donations in airports. At the Stockholm Arlanda Airport and Göteborg Landvetter Airport, they had the ludic idea to place paying arcade games, such as Pac Man or Space Invaders, that will be used to entertain waiting people before a flight or taking back their luggages. The money will be given directly to the Red Cross. (via Fubiz)

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LEGO was already saying no to gender stereotypes in the 1970s.

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Don´t forget to donate to the Movember Foundation.

http://movember.com

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5% of the retail price goes to a global Aids fund. #KeithHaring #Aids #Kidrobot

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A great idea from my old employer DDB.

The Drinkable Book is a life saving tool that filters water and teaches proper sanitation & hygiene to those in the developing world. Each book is printed on technologically advanced filter paper, capable of killing deadly waterborne diseases. Each page is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. coli.

Once water is passed through the filter, bacteria count is reduced by over 99.99%, making the filtered water comparable to tap water in the United States of America.This filter paper will revolutionize water purification. It costs only pennies to produce, making it by far the cheapest option on the market. Each filter is capable of giving someone up to 30 days worth of clean water, and each book is capable of providing someone with clean water for up to 4 years.

 

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