Alex Bogusky was an Advertising star and the Creative Leader of Crispin Porter + Bogusky. Then he said enough. His new project is called Fearless Revolution, a sort of thinktank that will act in consumer questions and strenghten the influence of the consumer. On the website http://www.fearlessrevolution.com one can read: “We see ourselves as advocates in this new consumer revolution. One founded on the principles that we have the power and the tools to reshape the world again.” Bogusky means that the consumer has too low demands and he says “We think we have to accept the bad that comes with the good. The pollution that comes with the energy. The unsafe working conditions that come with low prices. The toxic materials that come with convenient packaging.” He means that consumers haven´t been able to organize themselves and been standing on weak platforms towards political and commercial powers. But, with the internet, the consumer can conquer back the power. An intriguing direction from Alex Bogusky. I will follow Fearless Revolution.