Everyone Associates worked with PUMA on their FIFA world cup activity by producing a specially designed presentation for key PUMA footballers’ pink and blue mismatched boots.
PUMA set out to make a statement on the pitch by being the first brand to have their players wearing mismatched boots. To reflect the unique appearance of the boots and the energy of Brazil, Everyone Associates created a vibrant hinged box that splits open vertically to present the pink and blue boots. Using a combination of contrasting matt and gloss print finishes, the personalized outer sleeve slides off to reveal the boots, jewel-like against a graphic background featuring the names and coordinates of the 12 world cup stadiums. (via Design Boom)

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