The Canadian branch of the Swedish furniture tycoon teamed up with Toronto-based marketing company Leo Burnett to create Cook This Page, an ingenious set of illustrated recipes which they unveiled at a recent IKEA Canada kitchen event. Each one displays drawings of the ingredients needed, and the prospective chef just has to fill in the blanks. The best part? They’re all printed on parchment paper using food-safe ink, so once everything is in place, the page can be rolled up and tossed in the oven.

http://www.boredpanda.com/ikea-cooking-recipe-posters/

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Just when you think IKEA couldn’t make ANOTHER product to aid in your everyday life, they somehow do, and it’s something you’d never expect them to make – a bicycle. SLADDA, much like the rest of IKEA’s offerings, is low-maintenance and adaptable to your various needs. They didn’t just launch a unisex bicycle, they’ve created a collection of accessories to go with it in hopes of solving your daily transportation needs and to make your life as easy as possible.

SLADDA is equipped with a rust- and oil-free belt drive, automatic gears, and a multifunctional click system for accessories, like front and back racks and bike bags. There’s also a handy trailer to haul heavier loads. On top of that, there are bicycle helmets, a U-lock, and a pump.

SLADDA is available in 26″ or 28″ versions with a retail price of $499. (via DesignMilk and Caroline Williamson)

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The IKEA catalogue is an institution. People anticipate its arrival, get excited about it, read it and then often throw it away. IKEA in Western Australia and South Australia worked with 303Lowe to find a way for the catalogue to stay in the home and have pride of place. With living costs increasing, they figured it only fair that IKEA should pay rent for the space it occupies, through monthly rent cheques redeemable in-store. The Rent project was awarded a Yellow Pencil at the 2012 D&AD Awards. (via The Inspiration Room)

http://theinspirationroom.com/daily/2012/ikea-catalogue-space-rent/

Speaking about IKEA, this is an older and brilliant commercial with Spike Jonze signature.

This was a campaign from the Swedish advertising agency Forsman & Bodenfors for IKEA in my hometown Malmö. The campaign won a Gold Cyber Lion at Cannes International Advertising Festival.