For the release of their new album, The Future is Medieval, UK band Kaiser Chiefs have collaborated with Wieden + Kennedy London to create a website that allows fans to design their own album cover and bespoke selection of tracks, and even make money from their creations. The site, kaiserchiefs.com, features a series of ‘machines’ that users interact with to create their own album.

Once completed, you can purchase your album (for £7.50), and are then given the option to sell your bespoke version of The Future is Medieval via the Kaiser Chiefs site. For each copy of your individual album that is sold, you will receive £1 in commission. The site also offers blog banner ads and posters for you to promote your particular cover/playlist via your own website/blog etc. The band will then reward ‘super-sellers’ with special prizes announced later on Facebook and Twitter. (via Creative Review)

Thus, the interaction between bands and their fans are getting closer and closer. And we are as well getting closer and closer to the elimination of the designer per se. On one hand I like the idea, on the other hand being a Graphic Designer/Art Director myself, it does undermine my profession.