Two iconic Scandinavian brands, IKEA and LEGO, have teamed up for joint ventures which was announced last year. The first result from the partnership is BYGGLET, a LEGO-based storage option that combines organization and playtime in one. BYGGLEK is set to hit IKEA stores in 2020.

This is of course a very interesting brand collaboration and as said before this is for sure the future in terms of dynamic brand developments and platforms. (via Apartment Therapy)


LEGO was already saying no to gender stereotypes in the 1970s.



Japanese company Japan Trust Technologies has produced an adorable mini camera that looks just like a regular LEGO brick—it is even stackable. Weighing around 20 grams, this tiny toy camera captures 1280 x 1024 pixels pictures and 720 x 480 pixels videos in both monochrome and color.

Connecting conveniently to your computer via USB, it is also designed to be dropped—probably because children are expected to be its chief users—and could be used as an external hard-disk. This perfect spy camera is available for US$73 on the Japan Trend Shop. (via DesignTaxi)


For its LEGO Superheroes Marvel and DC Universe waves in 2013, LEGO unveiled 14 minifigures for the DC Universe and 7 minifigures for Marvel. These characters include: Spider-Man, Nick Fury, Venom, Doctor Doom, Penguin, Scarecrow, Mr Freeze, Doctor Doom and Aquaman.

Now, this I want…

In anticipation of the latest Batman film The Dark Knight Rises, LEGO has revealed a minifigure collection in line with the movie. Unlike those Batman and Bane LEGO figures previously created—which were based on DC Comics and Batman animated series—these LEGO Batman minifigures are made to match the movie’s characters. The series features a winged Batman, Batman in his white costume, and the villain Bane—perfect for those who want to create their own LEGO stop-motion trailer for The Dark Knight. (via DesignTaxi)


Love these ads from Blattner Brunner. Simple and excellent. Jung Von Matt, you have been warned.


UK designer Aaron Savage has recreated various album covers using only LEGO bricks in a series he calls ‘Brick the LP’. The series features prominent album covers from popular bands and singers—such as Michael Jackson, Pink Floyd, Nirvana, Queen and The Smiths.

Sao Paolo, Brazil-based photographer Valentino Fialdini has built surreal rooms entirely out of LEGO. His latest collection carries photographs of these empty architectural spaces with colorful and all-white LEGO walls, floors and corridors. With some clever lighting and camera tricks too, Fialdini has captured these tiny spaces as vast and spacious. (via DesignTaxi)

This is my kind of creative solution. So simple and minimalistic with a story and it is so easy to grasp. Hats off for Jung von Matt and their LEGO campaign “Imagine”. There will be awards….