The Canadian branch of the Swedish furniture tycoon teamed up with Toronto-based marketing company Leo Burnett to create Cook This Page, an ingenious set of illustrated recipes which they unveiled at a recent IKEA Canada kitchen event. Each one displays drawings of the ingredients needed, and the prospective chef just has to fill in the blanks. The best part? They’re all printed on parchment paper using food-safe ink, so once everything is in place, the page can be rolled up and tossed in the oven.



Gotta love this. Simple and funny. The way it should be. From Leo Burnett in Sao Paulo for Arcor Bubble Gum.

This is a viral video created by WWF, Ben Lee and Leo Burnett. The video features Ben Lee’s track, “Song for the Divine Mother of the Universe”.