TBWA’s latest ads for the fast-food giant feature minimalist illustrations of packaging for top sellers like the Big Mac, french fries and Chicken McNuggets—with only a few crumbs of food seen in each ad, the rest having been devoured by an unseen diner.

There’s not much else in the ads either—just the Golden Arches and the product name (and not even that for the fries), against solidly colorful backdrops. The point, once again, is that McDonald’s food is so well known and understood that it speaks for itself, even in its absence. Also, as TBWA says, it’s “so good that in the end, there is only one crumb left.” (via Adweek)

Big-MacFrenchfriesNuggets

Hardly a surprise….

http://designtaxi.com/news/352829/McDonald-s-Reveals-Fast-Food-Advertising-Secret-In-Burger-Photo-Shoot/