After having worked with M&M´s during my days at BBDO in Riga, this is cool news.

M&M’s is one of the world’s most beloved chocolate candy brands, as are its lovable character mascots Red, Yellow, Green, Blue and Orange. DesignWorks at BBDO, New York was asked to develop a comprehensive global brand book for M&M’s that consolidates the core assets of its identity, packaging, communications, tone of voice and characters. The book was designed as five separate books (each book, in each M&M’s color, presents an individual marketing program under the brand) complete with DVD assets, packaged in a modern bookshelf box. (via Communication Arts)