The Nike concept store in Shanghai is designed by the Taiwanese architectural firm, Miniwiz Sustainable Development Ltd, and the store was built by using 2,000 PET water bottles, 50,000 DVDs and CDs, as well as 5,500 soda cans. The water bottles were used to make 2,000 yards of wire tension, with the joints being made from 5,278 aluminum cans. The CDs complete the grungy interior by decorating the ceiling, making the vibrant colors of Nike’s shoes stand out. (via Design Taxi)

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Wieden + Kennedy’s spot for Nike includes stars from the classic Back To The Future movie trilogy reprising their roles to help raise money for the Michael J Fox Foundation for Parkinson’s Research.


This is a design concept for Nike Free running shoes made out of transparent silicon by Repponen. Thus this shoe allows you to change the color just by simply changing the socks you are wearing. I like this idea. Funky. (via Moinid)


Thanks to NIKE for creating a great running shoe. It fits my feet perfectly. Good stuff.

This is apparently an idea from 2007, but it´s still a neat one. “Nike Stadiums continue to reinforce Nike’s reputation as a creative supporter of soccer — something that their 2007 Cannes Lion-winning Stadium shoe box represented well. A limited number of shoe boxes were transformed to resemble a stadium with an image of a stadium and an embedded sound chip. When you opened your shoe box, you saw a miniature stadium and heard the crowd cheering, and you could imagine yourself inside a stadium cheering along or, better yet, playing on the field wearing your new Nikes.” (via The Cool Hunter)

The new Wieden & Kennedy and Nike commercial is out just prior to the 2010 FIFA World Cup in South Africa. The Marketing Director of Nike thinks this is the best one they have done ever. I don´t agree. I think it´s a wellmade commercial and obviously a big project that has been made into this three minute film. But, it´s not drop my pants good/intriguing in my book. The commercial is made by Wieden & Kennedy Amsterdam and directed by Alejandro G. Inarritu (“Babel”, “21 Grams”).

This is by far one of the best sports commercials I have seen the past years. Directed by Guy Ritchie (“Lock, Stock and Two Smoking Barrels”, “Snatch”, “RockNRolla”). We are literally put in the body of an up and coming soccerplayer during the commercial and it´s a very very well made and intense commercial. With an obvious wink to Jonas Åkerlund´s “controversial” and classic “Smack My Bitch Up” video for The Prodigy back in 1997.