http://www.fastcodesign.com/3042762/how-graphic-design-legend-paul-rand-ushered-in-an-era-of-design-led-business?partner=rss&utm_content=buffer1d47b&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer#22

3035941-poster-p-1-bierut-shell

http://www.thedieline.com/blog/2012/8/15/happy-birthday-paul-rand.html

Design is the silent ambassador of your brand.

“Design is the silent ambassador of your brand.”

Walter Isaacson’s biography of Steve Jobs is full of examples of the latter’s ‘challenging’ behaviour. But when Jobs asked Paul Rand to create the identity for his Next business, he finally met his match… (via Creative Review)

http://creativereview.co.uk/cr-blog/2011/october/jobs-v-rand

“Defamiliarize the ordinary.”

Apparently Paul Rand is still alive…..