Fans of the Back to the Future series can now enjoy ‘Pepsi Perfect’, as seen in the second movie of the trilogy, where Marty Mcfly purchased it at the Cafe ’80s when he traveled to 2015. In celebration of the film’s 30th anniversary, Pepsi will be producing 6,500 bottles of these limited edition Pepsi Perfect, which will be sold online at a price of US$20.15, unlike the bottle that Marty purchased for US$50.

The bottle is shaped like the one seen in the film, along with the same logo design printed on it. The drink will feature the formula found in ‘Pepsi Made with Real Sugar’. Lou Arbetter, senior director of marketing in PepsiCo, told The Hollywood Reporter, “we wanted to take advantage of the fact that Marty traveled to the future, to this month, and wanted to actually come out with the product.”

The drink will be available for purchase on 21 October 2015, on the same date that Marty arrived in the future, which coincides with a special edition re-release of the entire Back to the Future series. Pepsi will also be hosting a Back to the Future-themed panel discussion at New York Comic Con, along with a booth designed to look like Cafe ’80s, where Pepsi Perfect will be given out free to event goers who dress up like Marty. (via Design Taxi)

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Pepsi will be introducing a new bottle design for the first time in 16 years. The new bottle, which will debut next month, will feature a swirled grip on the bottom and a much shorter bottleneck. It will also feature a smaller bottle wrapper, showing off more of the drink’s content and placing more emphasis on the brand’s existing logo. Pepsi’s Vice President of Marketing Angelique Krembs claims the swirl on the new bottle design “is an element that goes back to some of the early glass packages”.

“We didn’t want to create a shape that came out of nowhere,” Krembs said. “It’s not uniform, it’s a little asymmetrical, there’s a little edginess and playfulness, which is consistent with Pepsi’s equities and youthful spirit.” While its rival Coca-Cola has always been known for its iconic contour bottle shape, Pepsi hopes that with this new design, it will help boost the brand and become “a standard” that can be built on in the future. This new bottle design will affect the brand’s 16 oz. and 20 oz. plastic bottles—as well as a 12 oz. glass bottle, which will only be available from selected retailers. (via DesignTaxi)

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