Everyone Associates worked with PUMA on their FIFA world cup activity by producing a specially designed presentation for key PUMA footballers’ pink and blue mismatched boots.
PUMA set out to make a statement on the pitch by being the first brand to have their players wearing mismatched boots. To reflect the unique appearance of the boots and the energy of Brazil, Everyone Associates created a vibrant hinged box that splits open vertically to present the pink and blue boots. Using a combination of contrasting matt and gloss print finishes, the personalized outer sleeve slides off to reveal the boots, jewel-like against a graphic background featuring the names and coordinates of the 12 world cup stadiums. (via Design Boom)

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GBH won several awards for their Puma work at D&AD Awards 2011, one in Brand Experience & Environments for The PUMA Unity Initiative, part of its Play for Life campaign, a UN-backed scheme encouraging biodiversity. As part of the scheme a special Africa Unity football kit was created whose colours apparently “represent the sun, sky and earth. PUMA mixed soil from several African countries to create the pigment used to develop the earth elements of the kit,”. A very nice mixture of colour and design. (via Creative Review)

Like the graphic wholeness of this site from Puma.


Gotta like this nice little package design and concept. It´s a new idea from Puma & Fuseproject on how the shoebox can save millions in electricity, fuel, and water. A great package design with a great environmental depth to it. I am still extremely keen on working with package design. I really hope I get the opportunity to do that in a very near future…

“Rethinking the shoebox is an incredibly complex problem, and the cost of cardboard and the printing waste are huge, given that 80M are shipped from China each year,” Béhar tells FastCompany.com. “Cargo holds in the ships can reach temperatures of 110 degrees for weeks on end, so packaging becomes an enormous problem. This solution protects the shoes, and helps stores to stock them, while saving huge costs in materials.”

After spending 21 months studying box fabrication and shipping, Fuseproject realized that any improvement to that already lean system would merely be incremental. So instead, the “clever little bag” combines the two packaging components of any shoe sale—the bag and the box—with high-tech ingenuity.

The bag tightly wraps an interior cardboard scaffolding—giving it shape and reducing cardboard use by 65%. Moreover, without that shiny box exterior, there’s no laminated cardboard (which interferes with recycling). There’s no tissue paper inside. And there’s no throw-away plastic bag. The bag itself is made of recycled PET, and it’s non-woven—woven fibers increase density and materials use—and stitched with heat, so that it’s less manufacturing intensive.

The impact: Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel. The roll-out is planned for next year.” (via Gizmodo)