Rotten Tomatoes rolled out an updated logo in March, along with sleeker icons (used by the movie review site to distinguish good reviews, bad reviews and more).

The website has been around for 19 years, and while there have been some adjustments to the logo in the past, this is by far the most drastic change for the Rotten Tomatoes brand. The whole mission with the new identity, according to the brand, was to keep the same vibe it’s always had among fans, but create something that can live across digital, social, mobile and more.

“We are very lucky that we have more fans and more attention than ever before, and that’s a big responsibility for us. We know for a lot of fans we are the first place they go when they are trying to make a lot of entertainment decisions. We take that super-seriously and every piece of what we did in this redesign flows from that exact same point,” Rotten Tomatoes vp Jeff Voris, explained. (via Katie Richards/Adweek)

http://www.adweek.com/brand-marketing/rotten-tomatoes-rolls-out-a-fresh-logo-and-visual-identity-after-19-years/

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Today I wrote my 1200th movie review on the American film and television review website Rotten Tomatoes. Crazy…. #RottenTomatoes

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